Get inspired with talks from TED
If you’ve never been to a TED talk in your area, you’re really missing out.
TED events, which stands for Technology, Entertainment and Design, are held in cities around the world and have boasted such speakers as Steve Jobs, Richard Branson and Bill Gates, to name a few. These industry leaders become storytellers, talking about topics ranging from entrepreneurship to technology, to more philosophical topics like measuring what makes...
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Much-needed upgrade coming to Facebook Chat
Last week, we told you about the change to the pixel size for custom tabs on Facebook. This week, Facebook’s making another change — you might call this one an upgrade — and it’s one that’s been a long time coming.
If you mention Facebook Chat in a group of people who use the site on a fairly regular basis, you’ll probably be met with gripes and groans. But the good news is, Facebook is upgrading this feature to make it less annoying and more user-friendly.
Many people have issued complaints to Facebook about their Chat functionality — sometimes it comes and goes or even stops...
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Navigating Facebook’s new Places function
Move over, Foursquare. Back off, Gowalla. Facebook Places is the new kid in town.
Yesterday, Facebook unveiled its new Places function, which allows users to share their locations by “checking in.” This information is then broadcast on the user’s wall as well as the news feeds of all of their friends. Facebook also allows users to tag their friends...
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Top 10 favorite business books
Communique PR, a Seattle-based public relations and strategic communications firm serving national and global clients, recently published their top 10 list of favorite business books.
“eBoot Camp” is on the list, and we appreciate it, but thought the others were great as well, so we wanted to highlight them here. They are:
- “Delivering Happiness” by Tony Hsieh
- “Duct Tape Marketing” by John Jantsch
- ...
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How are you measuring your social media efforts?
There are few people who will deny that social media has been a game-changer for many businesses, whether you’re a mom-and-pop bakery or a Fortune 500 company.
The ongoing debate, however, still lies in the best way to report on and justify the use of social media as part of an overall communications, marketing or branding strategy. Some social media purists believe it’s all about the return on engagement: Are our customers talking to us? What are they saying? Are they satisfied with the job we’re doing? Others buck that notion completely and say it’s all about the metrics: Did our social media presence drive more traffic to our blog? Did we sell more magazine subscriptions because of our Facebook page? Others fall somewhere in between and appreciate the value of both the...
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